Did Yankee Candle Stop Making Tarts

Introduction

For decades, Yankee Candle has been a household name for providing high-quality candles. Founded in 1969 in Massachusetts, these earthy candles have been sought after by many due to their natural scents and fragrances. Yankee candles are known for having captivating aromas that fill homes, inviting happiness and comfort every time you light it. In addition to the traditional designer jars, Yankee Candle also offered Tarts”a wax tart in various scented shapes usually which provided up to 8 hours of fragrance each ” becoming a popular item among customers.

So, did Yankee Candle stop making Tarts? The answer is, yes they did. In February 2018, the company announced that they would no longer be producing any tarts due to their decision to diversify their portfolio of products and expand innovation into other categories such as air care solutions. With this change came a discontinuation of 117 tart wax styles including Tarts Melts (in iconic shapes), Vase Fillers, Potpourri Fragrance Wax Crumbles and more. As of now, there are no plans to ever reintroduce this product line again at least not anytime soon because the company has focused its efforts on non-wax candle collections like True Rose Collection and Mountain Lodge Collection.

History of Yankee Candle Tarts

The Yankee Candle Company began producing candle tarts in the late 1990s and offered them as an alternative to their jar candles. The tarts are made of wax infused with concentrated fragrances that provide a room-filling scent without an open flame. They were designed to be heated in a tart burner, which melted the wax releasing the fragrance into the air. Yankee Candle Tarts offered customers over 100 different scents over the years, including seasonal favorites like Buttercream and Halloween scents such as Witch’s Brew.



In 2017, Yankee Candle announced that they would no longer be producing new tarts but would still offer limited editions of existing ones throughout the year. Despite popular demand for a revival of their beloved product line, the company has yet to announce any plans to do so. However, you can still purchase a variety of Yankee Candle Tarts from resellers such as eBay, Amazon Marketplace, and specialty candle shops via their website or social media channels. Fans hope that one day Yankee will bring back all their classic favorites for everyone to enjoy.

What are Yankee Candle Tarts and Their Use

Yankee Candle tarts are small, unscented wax blocks that are used to fill your favorite reusable Yankee Candle tart warmer. These tarts are perfect for those who prefer a more subtle scent in their home or office as the small wax melts offer a milder scent throw than large candles do. The wickless wax design makes them a safe, convenient and attractive alternative to lit candles. Tarts can also be mixed and matched with other fragrances to create a unique atmosphere in any space.

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The individual wax tarts come in a variety of scents including floral, citrus, holiday, seasonal and even food-inspired options like bakery scents. With such a wide selection available, it’s easy to find one that fits your mood and style! Despite being around for some years now, there has been no recent statement from Yankee Candle confirming if they have stopped making tarts altogether or not. However, customers can still purchase the existing range from numerous retailers both online and in store.

Popularity of Yankee Candle Tarts in the Marketplace

In recent years, Yankee Candle Tarts have gained immense popularity in the marketplace. People love these scented melts for their variety of fragrances as well as how easy they are to use with oil warmers or wax melt burners. These tarts come in a range of pleasing scents that can be changed out and combined to create custom blends. Many people also find them more affordable than buying candles, waxes, oils, sprays, or potpourri separately. This ability to customize scents and affordability have helped make them a popular item in stores and online. Additionally, their unique shape adds a decorative element to any room and many people enjoy using them as decorations while they melt.

Changes to the Company’s Traditional Tarts Line

In 2018, Yankee Candle made a significant change to their traditional Tarts line. The company announced that they would no longer be producing and selling their iconic Tarts wax melts. Instead, they would be focusing their efforts on the development of their new “Mid-Size” products, which are larger than tarts and can provide up to 150 hours of fragrance. They have also developed a new line of scented wax cubes which come in packs of eight. These cubes are designed to melt quickly and evenly, creating a long lasting fragrance experience while using less product. Both the Mid-size products and wax cubes can be used in either electric or tealight warmers and may last up to twice as long as traditional Tarts wax melts.

Yankee Candle is not completely leaving their traditional tart products behind for good however ” customers can still buy already existing tart products from the company’s online store or in physical stores where available. The company has stated that it will continue to offer its current selection of Tarts wax melts for as long as supplies last.

Reasons Why Yankee Candle Made the Decision to Stop Making Tarts

There are several reasons why Yankee Candle stopped making Tarts wax melts. The biggest factor is the highly competitive nature of the home fragrance industry. Yankee Candle found that in order to remain ahead of the competition and continue to provide consumers with quality products, they had to focus on their core offerings, such as jar candles, tea lights, plug-in warmers and more. Another reason could have been due to the changing consumer preferences. Many people had switched from using wax melts to using essential oils or reed diffusers instead. Finally, it’s possible that not enough people were purchasing their Tarts wax melts; this might have led them to believe that creating and promoting other products was a better use of their resources.

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Possible Reactions to the Decision

Many fans of Yankee Candle have expressed disappointment and even outrage at the decision to stop making tarts. Many have voiced their displeasure on social media, organizing petitions to bring back the beloved tart wax melts. Some stores in certain areas still stock the tarts, but some people are now searching for alternatives like wax warmers and scented oils, or seeking out other brands that offer similar products. While some customers respond to the change with understanding, there are those who will never settle for anything less than a classic Yankee Candle tart.

Alternatives to Yankee Candle Tarts

Yes, Yankee Candle has stopped making its signature wax tarts. However, if you are looking for an alternative, there are plenty of options available. You can purchase wax melts online from several vendors or make your own at home with a variety of scents and colors. You could also look into buying tea light candles, ornamental scented oils, or even decorative soy wax candles from local stores or online vendors. There are also electric tart warmers that heat up your tarts without the use of a flame, allowing you to enjoy the scent from essential oils and other fragrances as well. Whatever type of candle experience you’re looking for, there’s sure to be an alternative to suit your needs.

How to Make Your Own Tarts at Home

No, Yankee Candle has not stopped making tarts. They have been a favorite among candle enthusiasts for decades, and you can still find them in many stores and online. However, if you are looking to make your own tarts, it is quite easy to do so at home with some basic supplies. You will need wax flakes or chips, a tart mold of your choice, essential oils or fragrance oils (optional), and wicks with tabs that fit your mold size. Start by melting the wax flakes in a double boiler before adding any fragrances of your choice. Once the desired temperature has been reached and the fragrance added, pour the melted wax into the tart mold slowly. Once it starts to harden, insert the wick”secured properly by its tab”in order to ensure that melty goodness doesn’t escape from the sides! Let cool overnight before taking out of the molds for an all-natural tart experience that’s sure to leave you feeling energized and refreshed!

Conclusion

Yes, Yankee Candle stopped making tarts in 2020. While the company still offers a variety of other wax melts, including squares and circles, they decided to stop production of the traditional wax tart due to declining demand. In response to customer feedback, Yankee Candle has expanded its range of products to include scented candles, diffusers, reed diffusers, car air fresheners and more.



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