Is Yankee Candle Making Square Candles

Are square candles the new trend? Many have been wondering, “Is Yankee Candle making square candles?” This article will delve into the recent surge in popularity of square-shaped candles and explore how Yankee Candle, a well-known and established company in the industry, is responding to this trend.

Yankee Candle is a household name when it comes to quality and luxurious candle products. With a longstanding tradition of producing high-quality round candles, they have always been at the forefront of innovation and design in the candle industry. However, recent shifts in consumer preferences have led to an increased demand for unique and unconventional candle shapes, including the rise of square candles.

In this article, we will first take a look at the history of Yankee Candle as a company, its origins, and its traditional round candle products. Then, we will explore the current trend of square-shaped candles in the market and how Yankee Candle is adapting to meet this demand.

Additionally, we will provide insight into the product development process for creating square candles and discuss the unique design and aesthetic appeal of these new products. Let’s delve into the world of candle shapes and see how Yankee Candle is embracing this exciting trend.

History of Yankee Candle

Yankee Candle Company was founded in 1969 by Michael Kittredge, who initially started making candles as a gift for his mother. The company quickly grew into one of the largest and most well-known candle manufacturers in the world.

Yankee Candle has built its reputation on producing high-quality traditional round candles in a wide range of scents and designs. Their commitment to using premium materials and meticulous attention to detail has solidified their position as a leader in the industry.

Over the years, Yankee Candle has expanded its product line to include various home fragrance products such as car air fresheners, wax melts, and reed diffusers. However, their classic round jar candles remain their flagship product and continue to be best-sellers across the globe. These candles are known for their long-lasting burn time, strong scent throw, and decorative appeal.

Despite the recent trend in square-shaped candles gaining popularity, Yankee Candle is still primarily known for its classic round candle products. However, with the growing demand for unique and aesthetically pleasing candle designs, the company has started exploring new shapes and styles to meet consumer preferences.

Yankee Candle Round CandlesSquare Candles Trend
Classic designRecent surge in popularity
Best-sellers globallyInnovative approach by candle companies
Long-lasting burn time and strong scent throwMeeting consumer preferences for unique designs

Square Candle Trend

Yankee Candle, a well-known company with a long-standing tradition of producing high-quality candles, has recently taken notice of the growing trend in square-shaped candles. This unique shape has gained popularity in the market, offering a modern and sleek alternative to the traditional round candles. As consumers continue to seek out innovative and eye-catching home decor items, the demand for square candles is on the rise.

In response to this trend, Yankee Candle has embraced the challenge of introducing square-shaped candles into their product line. The company recognized the shift in consumer preferences and saw an opportunity to expand their offerings to cater to a wider audience. With their expertise in candle-making and dedication to quality, Yankee Candle is committed to delivering square candles that meet their high standards and provide customers with an exciting new option for their homes.

The process of developing square candles involves careful consideration of both aesthetic appeal and practicality. Yankee Candle’s product development team has been exploring various designs and techniques to achieve the desired shape while maintaining the integrity and performance of the candles.

From selecting suitable molds to testing different wax blends, creating square candles presents unique challenges that require meticulous attention to detail. Despite these obstacles, Yankee Candle is dedicated to delivering exceptional square-shaped candles that live up to their reputation for excellence.

  • Challenges in creating square-shaped candles
  • Aesthetic appeal of square candles
  • Market demand for modern home decor items
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Product Development Process

Yankee Candle has been a longstanding leader in the candle industry, known for their high-quality and traditional round candles. However, with the recent trend of square-shaped candles gaining popularity, the company is faced with the challenge of adapting to this new demand while maintaining its commitment to excellence.

The product development process for creating and developing new candle shapes, including the challenges and considerations in making square candles, is a crucial aspect of Yankee Candle’s response to this trend.

Research and Development

The process of designing and developing square candles at Yankee Candle begins with extensive research and development. This involves studying market trends, consumer preferences, and design innovations.

In addition to market research, the company’s R&D team conducts experiments on various wax blends and wick materials to ensure that the resulting square candles meet their quality standards. The aim is to create a product that not only aligns with current trends but also upholds the brand’s reputation for high-quality candles.

Technological Considerations

Creating square candles presents unique technological challenges compared to traditional round candles. The production machinery must be adapted or developed to accommodate the different shape, which requires a significant investment in equipment and technology.

Additionally, certain aspects such as burn time, fragrance dispersion, and even heat distribution may vary from those of round candles. Yankee Candle’s product development team works closely with engineers and designers to address these technical considerations and ensure that their square candles are not only visually appealing but also functional.

Consumer Testing

Before launching a new product like square candles, Yankee Candle conducts rigorous consumer testing to gather feedback on aspects such as scent throw, burn consistency, and aesthetics. This feedback loop allows them to make necessary adjustments based on consumer preferences before finalizing the product for mass production. Through these meticulous processes, Yankee Candle ensures that their square candles meet the expectations of their loyal customer base while attracting new consumers who are drawn to modern candle designs.

By providing an insight into how Yankee Candle navigates the product development process for creating square candles, it becomes evident that much thought and effort go into innovating within a traditional industry. Despite facing several challenges in making square candles – from technological considerations to maintaining quality standards – through their dedication to research, technology integration, and consumer testing, Yankee Candle is successfully adapting its product line to embrace this trendy new shape in candle design.

The journey from concept to creation showcases how companies like Yankee Candle are evolving alongside changing consumer preferences while continuing their legacy of producing exceptional quality products.

Design and Aesthetics

Yankee Candle has long been synonymous with high-quality, beautifully designed candles. The company is known for its traditional round candles, which have been a staple in households for decades. However, in response to the recent trend in square-shaped candles, Yankee Candle has joined the movement and started producing their own square candle designs. The unique design and aesthetic appeal of these square candles are catching the eyes of consumers everywhere.

The square shape of these candles sets them apart from the conventional round candles that Yankee Candle is known for. Their sharp edges and clean lines add a modern and sophisticated touch to any room. Additionally, the square shape allows for more surface area on the top of the candle, providing ample space for intricate designs, patterns, and decorative elements. This makes them not only functional but also a stylish addition to any home décor.

With various sizes and colors available in their square candle range, Yankee Candle offers a versatile selection that appeals to different tastes and preferences. Whether it’s a small votive candle or a large pillar candle, there is something for everyone in their collection of square candles.

From classic white to vibrant hues, these candles can complement any interior design theme or color scheme. The carefully curated fragrances combined with the unique design elements make these square candles an attractive choice for consumers who appreciate both style and ambiance in their living spaces.

Unique DesignAesthetic Appeal
Sharp edges and clean linesModern and sophisticated touch
More surface area for designsStylish addition to home décor

Sustainability and Ingredients

Yankee Candle is a well-known candle company that has carved out a niche for itself in the market with its traditional round candle products. However, with the recent trend in square-shaped candles gaining popularity, many are wondering if Yankee Candle is jumping on the bandwagon and producing square candles.

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Sustainability Efforts

One of the key aspects that sets Yankee Candle apart is its commitment to sustainability. With the increasing focus on environmental conservation, consumers are becoming more conscious of the products they purchase. In response to this, Yankee Candle has made significant efforts to ensure that their square candles are not only aesthetically pleasing but also environmentally friendly. The company has taken steps to use sustainable materials in their candle production, such as eco-friendly waxes and recyclable packaging.

High-Quality Ingredients

Yankee Candle’s dedication to providing high-quality ingredients is another factor that sets their square candles apart. The company sources premium fragrance oils and carefully selected materials for their square candles, ensuring that customers receive a product that not only looks beautiful but also exudes a delightful aroma when burned. By prioritizing the use of top-notch ingredients, Yankee Candle is able to maintain its reputation for creating long-lasting and high-performing candles.

Consumer Appeal

The combination of sustainability efforts and high-quality ingredients in Yankee Candle’s square candles has resonated with consumers who are seeking both aesthetically pleasing and eco-conscious products. As more individuals prioritize sustainable living and eco-friendly purchasing decisions, Yankee Candle’s commitment to these values through the production of square candles is likely to strengthen its appeal within the market segment of environmentally-conscious consumers.

By adopting sustainable practices and using high-quality ingredients in their square candle production, Yankee Candle demonstrates its adaptability to consumer trends while maintaining its commitment to quality and environmental responsibility. This balance between aesthetic appeal and ethical considerations positions Yankee Candle as a front-runner in the evolving market for unique candle shapes like squares.


In conclusion, Yankee Candle’s foray into the trend of square-shaped candles represents a bold step in embracing innovation while staying true to its traditional roots. The company’s rich history and expertise in creating high-quality round candles have paved the way for this new direction in candle design.

As the market continues to show interest in unique and aesthetically appealing candle shapes, Yankee Candle is poised to play a significant role in shaping the future of square candles.

The process of developing square candles is not without its challenges, as mentioned in the blog post. From designing molds to ensuring even burning, there are technical considerations that must be addressed. However, with a commitment to product development and quality, Yankee Candle has shown its dedication to meeting these challenges head-on.

As the demand for sustainable and visually striking candle options continues to grow, it is evident that square-shaped candles are here to stay. With their modern aesthetic appeal and commitment to using high-quality ingredients, Yankee Candle is well-positioned to not only capitalize on this trend but also set new industry standards for innovative candle designs. The future looks bright for both square candles and Yankee Candle’s role in shaping the market landscape.

Frequently Asked Questions

What Happened to Yankee Candles?

Yankee Candle, a well-known American candle company, has not disappeared or gone out of business. The company still exists and continues to offer its wide range of scented candles and home fragrance products.

Why Are Yankee Candles Closing?

Yankee Candles is closing some of its retail stores as part of a strategic decision to focus more on online sales and streamline their business operations. This shift in strategy is influenced by changes in consumer shopping habits and the impact of the COVID-19 pandemic on brick-and-mortar retail.

Was Yankee Candle Bought Out?

In 2013, Jarden Corporation, now known as Newell Brands, acquired Yankee Candle Company for $1.75 billion. This acquisition allowed Newell Brands to expand its portfolio of household consumer products with the addition of Yankee Candle’s popular scented candles and home fragrance items.

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