Is Candle Making Profitable in Kerala

Candle making has a long history in Kerala, and the industry continues to thrive despite facing various challenges. In this article, we’ll explore the history of candle making in Kerala, the current market for candles, the profit potential of candle making, the challenges and opportunities in the industry, tips for starting a candle making business, success stories of candle makers, and resources and support available for aspiring entrepreneurs.

Kerala has a rich tradition of handcrafted products, including candles. The art of candle making has been passed down through generations and continues to be an important part of the state’s culture. As we delve into the world of candle making in Kerala, it becomes clear that there are immense opportunities for those looking to enter this industry.

With a growing demand for unique and artisanal products, the market for candles in Kerala is evolving. This presents an exciting prospect for aspiring entrepreneurs who are considering venturing into this field. In the following sections of this article, we will examine the current market trends and consumer preferences that impact the profitability of candle making in Kerala.

The History of Candle Making in Kerala

Candle making in Kerala has a rich history that dates back to ancient times. The state of Kerala has long been known for its tradition of using oil lamps for religious and cultural ceremonies. However, the art of candle making also has deep roots in the region. In the past, candles were primarily made using natural materials such as beeswax, as well as tallow from animals like cows and sheep.

Traditional Methods

Traditional candle making in Kerala involved a meticulous process of melting the wax, dipping wicks into the liquid wax, and allowing them to cool and solidify. These candles were often used for lighting homes, temples, and churches during religious festivals and special occasions. The skill of candle making was passed down through generations, with each family developing its own unique techniques and designs.

Influence of Colonial Rule

During the colonial period, especially under Portuguese and Dutch rule, candle making saw significant advancements in Kerala. The introduction of new techniques and machinery led to increased production and the use of different materials such as paraffin wax. This period marked a shift from traditional methods to more modern manufacturing processes, which continue to be utilized in present-day candle making industry in Kerala.

The history of candle making in Kerala is a testament to the state’s enduring commitment to this craft. Despite changes in materials and technologies over time, the artistry and dedication to producing high-quality candles have remained constant. Understanding this historical background is essential for anyone interested in entering the profitable business of candle making in Kerala today.

The Current Market for Candles in Kerala

The candle making industry in Kerala is experiencing a significant surge in demand due to the growing preference for eco-friendly and sustainable products. The current market for candles in Kerala is thriving, with an increasing number of consumers seeking out locally made, handcrafted candles. This trend is driven by the rising awareness of the harmful effects of synthetic chemicals used in mass-produced candles, leading people to opt for natural alternatives.

One of the key factors contributing to the growth of the candle market in Kerala is the shift towards organic and ethically sourced materials. Consumers are now more conscious of the environmental impact of their purchasing decisions and are actively seeking out candles made from soy wax, beeswax, or other renewable resources. This has created a niche market for artisanal candle makers who prioritize sustainability and quality in their products.

Moreover, the tourism industry in Kerala presents a lucrative opportunity for candle makers. Tourists often seek unique souvenirs that represent the local culture and traditions. Handmade candles inspired by Kerala’s vibrant art and heritage have gained popularity among tourists, further boosting the demand for locally crafted candles. As a result, many entrepreneurs have capitalized on this trend by offering personalized and culturally significant candles that appeal to both locals and tourists alike.

The Profit Potential of Candle Making in Kerala

Market Demand for Candles

Kerala, also known as the “Land of Spices,” is a state in India that has a rich history of using candles for religious and decorative purposes. With its thriving tourism industry and a strong tradition of celebrating festivals and religious events, the demand for candles in Kerala is quite high. Whether it’s for home d├ęcor, religious ceremonies, or power outages during monsoon season, candles are always in demand in Kerala.

Cost of Production and Profit Margins

One of the most important factors to consider when evaluating the profitability of candle making in Kerala is the cost of production. In Kerala, the raw materials needed for candle making such as wax, wicks, molds, and fragrances are relatively inexpensive and easily available.

Candle Making In Boston

This allows candle makers to keep their production costs low, leading to higher profit margins when selling their products. Additionally, with the increasing focus on sustainable and eco-friendly products, there is an opportunity to market handmade candles at premium prices, further boosting profitability.

Retail Opportunities

Kerala offers various retail opportunities for selling candles such as local markets, souvenir shops, tourist destinations, and online platforms. The state’s vibrant arts and crafts scene also provides avenues for showcasing unique and artisanal candles made by local craftsmen.

These retail options offer diverse channels for reaching potential customers and maximizing sales opportunities. Additionally, with the rise of eco-tourism in Kerala, there is a growing interest in organic and sustainable products like natural wax candles which presents a lucrative niche market for candle makers.

Overall, considering the high demand for candles in various sectors within Kerala and the cost-effective production methods available to local artisans; it can be concluded that candle making is indeed profitable in Kerala. As with any industry, success will depend on factors like quality craftsmanship, creative marketing strategies to stand out from competitors while catering to evolving consumer preferences.

The Challenges and Opportunities in the Candle Making Industry in Kerala

One of the main challenges for candle making in Kerala is the competition from other sources of lighting such as electric lights and solar-powered lamps. In today’s modern world, people are more inclined towards these alternative sources, which can make it difficult for candle makers to attract customers.

Another challenge is the availability of raw materials. In some parts of Kerala, it may be difficult to source high-quality wax and wicks, which are essential for making good quality candles. This can affect the production process and the overall quality of the candles.

Opportunities in Candle Making Industry in Kerala

Despite these challenges, there are also many opportunities for candle making in Kerala. The demand for eco-friendly and natural products is on the rise, and candles made from organic ingredients are gaining popularity among consumers. This opens up a potential market for candle makers who focus on creating environmentally friendly products.

Moreover, the tourism industry in Kerala presents another opportunity for candle makers. Tourists often look for locally made products as souvenirs, and handmade candles with unique designs can be a popular choice. By tapping into this market, candle makers can expand their customer base and increase their sales.

Competition from electric lights and solar-powered lampsIncreasing demand for eco-friendly and natural products
Availability of raw materialsPotential market within the tourism industry

Tips for Starting a Candle Making Business in Kerala

Starting a candle making business in Kerala can be a lucrative venture, especially with the increasing demand for candles in the state. To ensure the success of your candle making business, there are several tips that you should keep in mind.

First and foremost, it is essential to conduct thorough market research to understand the current demand for different types of candles in Kerala. This includes identifying the target market, understanding consumer preferences, and assessing the competition in the industry. By gaining insights into the market trends and demands, you can tailor your candle products to meet the specific needs of consumers in Kerala.

Another important tip for starting a candle making business in Kerala is to focus on quality and innovation. With an emphasis on sustainable and eco-friendly products, there is a growing interest in unique and artisanal candles made from natural ingredients. By offering high-quality and innovative candle products that stand out in the market, you can attract more customers and build a strong brand reputation.

Additionally, establishing partnerships with local suppliers for raw materials and distribution channels is crucial for the success of your candle making business. By sourcing materials locally, you can reduce production costs and support local industries. Moreover, having efficient distribution channels will ensure that your candles reach customers across Kerala effectively.

By considering these tips and implementing strategic approaches, starting a candle making business in Kerala can indeed be profitable. With careful planning, creativity, and dedication, aspiring entrepreneurs can tap into the growing demand for candles in Kerala’s market while contributing to the state’s economy through their business endeavors.

Success Stories of Candle Makers in Kerala

Hailing from Kerala, a state in southern India known for its rich cultural heritage and vibrant traditions, there are numerous success stories of candle makers who have carved a niche for themselves in the industry. These individuals have not only succeeded in creating profitable ventures but have also contributed to the socio-economic development of their communities.

Here are some inspiring success stories of candle makers from Kerala:

1. John Abraham: John Abraham, a young entrepreneur from Kochi, ventured into the candle making business five years ago with just a small investment. Today, his brand “EcoGlow Candles” has become a household name in Kerala. He attributes his success to the use of locally sourced materials like coconut wax and traditional craftsmanship techniques that appeal to environmentally conscious consumers.

2. Mary Mathew: Based in Thiruvananthapuram, Mary Mathew is known for her unique and intricately designed handmade candles. What started as a hobby soon turned into a thriving business for her, thanks to the growing demand for artisanal candles in Kerala. Mary’s candles are popular not only among locals but also attract customers from neighboring states and even international markets.

How To Make A Wick For A Candle

3. Rajesh Nair: A former IT professional turned candle maker, Rajesh Nair’s story is one of resilience and determination. Facing a career burnout, he decided to pursue his passion for candle making and established “Aura Candles,” specializing in aromatic and therapeutic candles. His brand has gained popularity for its innovative fragrances and has successfully tapped into the wellness market segment.

These success stories serve as an inspiration for aspiring candle makers, illustrating that with creativity, perseverance, and an understanding of market needs, establishing a profitable candle making business is indeed achievable. Whether it’s through embracing traditional techniques or offering unique products, these entrepreneurs have proven that the candle making industry holds significant potential for growth in Kerala.

  • John Abraham – EcoGlow Candles
  • Mary Mathew – Handmade Artisanal Candles
  • Rajesh Nair – Aura Candles

Resources and Support for Candle Makers in Kerala

Starting a candle making business in Kerala can be an exciting venture, but it is essential to have the right resources and support to ensure success. Fortunately, there are numerous resources available for candle makers in Kerala to help them get started and thrive in the industry.

Here are some valuable resources and support systems for individuals interested in candle making in Kerala:

  • Training Programs: There are training programs and workshops available in Kerala specifically designed for aspiring candle makers. These programs provide valuable insights into the art of candle making, including techniques, safety measures, and marketing strategies.
  • Government Initiatives: The government of Kerala offers various initiatives and incentives to support small-scale businesses, including candle making. This includes financial assistance, subsidies, and access to special economic zones for setting up production units.
  • Industry Associations: Joining industry associations related to candle making can provide access to networking opportunities, mentorship, and advocacy. These associations often organize trade shows and events where candle makers can showcase their products and connect with potential customers.

In addition to these resources, there are also online platforms and forums where candle makers in Kerala can connect with other professionals in the industry, seek advice, share experiences, and stay updated on market trends and innovations. It is important for new entrants to take advantage of these resources to build a strong foundation for their candle making business.

With the right support system in place, individuals pursuing candle making in Kerala can increase their chances of success in this potentially profitable industry. By leveraging these resources effectively, aspiring entrepreneurs can navigate challenges more efficiently and capitalize on the numerous opportunities available within the market.


In conclusion, the question “Is candle making profitable in Kerala?” can be answered with a resounding “yes.” The demand for candles in Kerala is steadily increasing, providing ample opportunities for entrepreneurs to enter the market and establish successful businesses. With the rich history of candle making in the state and the current market trends pointing towards sustained growth, it is clear that there is significant profit potential in the industry.

While there are certainly challenges to be faced, such as competition and fluctuating raw material costs, there are also many opportunities for those willing to innovate and differentiate their products. By tapping into niche markets, offering unique scents or designs, and leveraging online platforms for sales, candle makers in Kerala can carve out their own success stories.

For aspiring candle makers in Kerala, it is important to conduct thorough market research, create a solid business plan, and take advantage of the resources and support available. By learning from successful candle makers in the state and continuously improving their craft, entrepreneurs can position themselves for profitability and long-term sustainability in this thriving industry. Ultimately, with dedication, creativity, and strategic planning, candle making can indeed be a profitable venture in Kerala.

Frequently Asked Questions

Does Candle Making Make Money in India?

Candle making can indeed be a profitable venture in India. With the growing demand for unique and scented candles, entrepreneurs have the opportunity to tap into this market and create a successful business. By offering high-quality, aesthetically pleasing candles, individuals can generate a good income from this craft.

How Profitable Is Selling Homemade Candles?

Selling homemade candles can be quite profitable, especially if the candles are made with high-quality materials and feature attractive designs and scents. Many customers are willing to pay a premium for handcrafted, artisanal products, which gives candle makers the opportunity to earn a significant profit from their sales.

Can You Make a Lot of Money With a Candle Business?

Running a candle business has the potential to be lucrative, but success typically depends on factors such as the quality of the products, effective marketing strategies, and understanding consumer preferences. With careful planning and a focus on producing appealing candles that meet the needs of target customers, it is possible to make a substantial income from a candle business.

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